Parents, Television and Cultural Change

نویسندگان

  • Esther Hauk
  • Giovanni Immordino
  • Andrea Prat
  • Pasquale Schiraldi
چکیده

We develop a model of cultural transmission where television plays a role in socialization. We study the coverage of different cultural traits by a profit maximizing TV industry and the resulting cultural dynamics. Our model predicts that cultural extinction is more likely in a competitive than in a monopolistic TV industry. A monopolist covers both traits but grants more coverage to the most profitable group. In a competitive TV industry each channel specializes on one trait. This might lead to cultural extinction but only for suffi ciently large majorities so that all channels specialize on the same trait. The required majority size depends on the type of competitors: the presence of a pay-TV competitor reduces the probability of cultural extinction. Overall our model predicts that cultural extinction can only occur under very special circumstances suggesting that the fear voiced by policy makers seems exaggerated.

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تاریخ انتشار 2012